A custom-coded tyre e-commerce store built around search, fitment and checkout
Designed and hand-coded a responsive automotive storefront where shoppers find tyres by size, compare brands and book same-day fitting in one flow.
Services delivered
- E-Commerce Design
- Custom E-Commerce Development
- Tyre Finder & Fitment UX
- Responsive Development
- Performance Optimisation
Build & capabilities
The project at a glance
Apex Tyres & Wheels is an Australian tyre retailer and fitting workshop selling 40+ brands with same-day fitting. They needed a store where a customer can land, identify the right tyre for their vehicle and buy it without a phone call. We designed the brand experience and hand-coded the full e-commerce platform.
What we set out to achieve
Turn a workshop business into an online tyre retailer, with a buying journey that respects how people actually shop for tyres: by size, by vehicle, then by brand and price.
Where the previous setup fell short
Tyre e-commerce is harder than standard retail. Buyers arrive knowing a size code or nothing at all, fitting and balancing change the real price, and mobile shoppers often check specs standing next to the car. Off-the-shelf store templates handle none of this well.
How we approached the build
We built a custom storefront around a width, profile and rim tyre finder, then wired it into filtered product listings, brand pages and a cart that accounts for shipping and workshop fitting at checkout. Every template was hand-coded and tuned so the store stays fast on mobile data.
Inside the build
What we shipped
Tyre finder by size
Width, profile and rim selectors that take a shopper from a sidewall code to matching products in one step.
Custom e-commerce build
Hand-coded catalogue, product, cart and checkout flows instead of a generic store template.
Brand and service pages
Dedicated space for 40+ tyre brands plus workshop services like fitting, balancing and alignment.
Fitting-aware checkout
Cart and checkout that handle shipping and workshop fitting, including free fitting on 4+ tyres.
Fully responsive design
Mobile-first layout built for customers checking tyre sizes at the roadside or in the driveway.
Performance optimisation
Lean front-end code and optimised media for fast load on Australian mobile networks.
Apex Tyres now sells online and books workshop fitting from the same platform, with a storefront that matches the brand and gives the team room to grow the catalogue and campaigns.
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